Launch your BreweryOBJECTIVESFollow your beer dream with us! This course will guide you through every step of establishing and operating your own small brewery. We will answer all your questions – from financial planning and production technologies to ingredient and packaging selection. We will teach you how to avoid common mistakes, leverage important contacts, and share tips and tricks to make starting your business easier. Everything that will lead you to operating a successful brewery! |
LOCATIONCzech Brewing School, MODULE LENGTH/CLOCK HOURS2 weeks (10 days)/70 hours TOTAL COSTTotal: $490 Combining other programs will ensure you a discount. Contact us for more information! |
Czech Brewing SchoolU továren 999/31 Contactinfo@czechbrewingschool.com |
DESCRIPTION
A three-day course that will introduce you to the world of brewing and familiarizes you with the essential requirements for establishing a commercial brewery. This theoretical course covers both the production process and the legal and operational aspects of running a brewery.
The course is designed for anyone considering starting their own brewery or those interested in this field. After completing the course, you will have a clear understanding of the challenges and benefits of operating a brewery, and you will be able to make important decisions about your next steps.
During the course, you will also learn about the individual stages of the production process, the necessary technological equipment, and have the opportunity to discuss initial challenges, such as finances and regulations, with experienced industry professionals.
Another way to enhance the skills acquired is by completing the Master Brewer Lager Program.
How brewery operates
Beer production in the brewery
Explaining brewing processes
Differences between types of breweries
Nanobrewery, Microbrewery, Craft Brewery, Commercial Brewery
Advantages and disadvantages of each type
Differences between brewery and Flying Brewery
Differences in operation and costs
Comparing flexibility and logistics
How to start a brewery with minimal costs
The story of starting your own brewery with minimal finances
What to watch out for
How to ensure economic stability and further growth.
Technological Equipment
Basic technological equipment to start a brewery
Purchasing options and option for financing
Current innovations for reducing brewery energy consumption
Financing options to start a brewery
Financing through Loans, Investors, Crowdfunding
Budgeting and setting a financial plan.
Production Capacity
Setting a producing capacity based on local demand and production planning
Necessary equipment for planned capacity
Key factors for choosing a location for the Brewery
Construction vs. Renovation of the building
Availability of raw materials, sources of drinking water for brewing
Availability and condition of local Infrastructure – Utility network
Legal Regulations – Local Regulations
Logistics and Transport Accessibility
Influence of local community and surrounding competition Touristic potential
Considering possibilities of the space expansion of the brewery in the future.
Main focus of the brewery and business plan
Defining the brewery’s Vision and Focus
Detailed Business Plan
Product Selection and Target Audience
Beer Range – Core Beers and Seasonal Beers
Pasteurized vs. Unpasteurized beers and technological differences
Target market and consumer analysis
Branding and Marketing Strategy
Creating a brand and company logo
How to attract and reach customers
Competitor and market analysis
Raw Materials and Suppliers
Selection of the key raw materials for brewing
Long-term collaboration with suppliers
Beer Packaging
Packaging line options
Can Line vs. Bottle Line
Advantages and Disadvantages of each packaging option
Preserving beer
Requirements for refrigerated spaces and storage
Difference between storage spaces for unpasteurized vs. pasteurized products
Distribution in EU and outside of EU
The main difference between distribution in the EU and outside of the EU.
Export Customs Legislation
Ways to find and successfully cooperate with distribution partners
Online learning
Possible to study online. Visit our website to www.czechbrewingschool.com to find out more.
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